Search Audience targeting combines your own first party data along with Google insights to focus on consumer behaviour. This enables you to hone in on the right consumer, and in a cost effective manner. Creating audience lists from this data maximises your ability to engage with high potential users by helping you cast a wider net. Audience characteristics can include prior site behaviour/membership, demographics, similarity to existing user base, offline behavior and more. Download this Playbook to see how it’s done.