Showrooming: Smartphone as a Local Store Magnet

Beauty retailer Sephora views the smartphone not as a threat but as a magnet to draw customers into its retail shops. When customers perform a Google search for a product, local inventory ads help drive in-store footfall. Once inside the store, consumers can use the Sephora app to scan product codes and access ratings, reviews, past purchases and more. This utility-first approach to the mobile experience ensures customers are better informed, happier and more likely to shop in Sephora again.

PUMA uses the Wildfire Suite to Engage Social Audiences Across its Sub-Brands and Regions