On 27th June 2017, we hosted and streamed our flagship event live from London. The exciting news is, we filmed the whole thing for you to view at your leisure (and pleasure). Here’s your chance to play catch up or simply relive your favourite moments.
We welcomed over 250 senior marketers to Victoria House in London (and a further 850 of you via our live stream) for a great day of learning, creativity and inspiration.
Drawing on the freshest industry research, our speakers shared their thoughts, insights and vision on the future of marketing; the role of technology and most importantly, what role you have to play.
Furthermore, the power of the savvy marketer (cue: your wonderful-self), equipped with clever data, artificial intelligence (AI) and machine learning, makes for a dream collaboration; one to be embraced and definitely not feared.
As we mark two decades of Search, this event highlighted there’s still so much more to come – and it’s never been a more exciting time to explore the world of assistance.
Thank you to everyone who attended (in person or virtually), contributed (our Twitter feed was packed with your amazing tweets #ThinkUK2017) and making the day mighty special.
Discover the who, what and wow of Think with Google UK 2017. Watch the full recording here.
Just a few highlights include:
- Jason Spero on what the age of assistance means for marketing.Jason showed us how consumers now expect great assistive experiences as a given; how some brands are stepping up brilliantly; and how you can do the same. For more insights from Jason, read his just-published article.
- Matt Bush revealed how brands can create the best customer experiences with data. The answer in a nutshell? Be seen, be smart, be speedy and measure for growth. Read more from Matt here on using Search in the age of assistance.
- Tracey Follows from The Future Laboratory. She argued for the need to bring social intelligence to artificial intelligence by becoming much more inclusive and diverse. Not only will diversity lead to better social and business outcomes – it’s the key to creating trust in the modern world and tech of tomorrow.
- Ronan Harris’ wrap-up. Ronan reminded us why Search is more vital than ever in getting consumers from inspiration to action. By getting mobile right and embracing machine learning, brands can become fully assistive – which is what today’s consumers want, expect and value. Check out Google’s Digital Academy for handy how-to guides and ways we can help.
- Fun stuff. Our audience went nuts for the opening virtual orchestra (one attendee vowed it as: “Possibly the best start to a conference ever”) and the epic ‘Voice vs Type Search Battle’ with the world’s fastest rapper and texter (yes, that happened). Guess who won? You’ll have to watch it to find out (1h 30mins in).