Why ‘every creative needs to be a technologist,’ according to Nicolas Roope

Nicolas Roope has shelves of awards for his creative ad campaigns – including a YouTube Works award for ‘Best long-term effectiveness’ for EE’s Wembley Cup campaign in 2018. Whether it’s leading this data-inspired campaign for EE, a British telecommunications company, or creating the world’s first designer energy saving light bulb, Roope brings fresh thinking and data-backed insights into everything he does.

Watch to see how one of advertising’s top minds thinks about the intersection of data, technology and creativity.

Explore more creative inspiration, tools, and best practices on Google’s creative hub create.withgoogle.com.

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