Coty collaborates with YouTube creators to launch leading brands

This success story shows how the global beauty products manufacturer Coty collaborated with YouTube content creators to launch leading brands (Marc Jacobs, Rimmel and the Katy Perry fragrance), creating a huge level of deep engagement and interaction with over 1 million views and thousands of comments.

Approach

For Marc Jacobs YouTube influencers 'tagged' each other prompting them to create similarly themed videos

Partnered with YouTube creators to produce original content to give a credible, authentic voice

Promoted content with paid (TrueView), owned and earned media to amplify and extend the reach

Goals

Reach and connect with their target audience

Make the launch of their biggest beauty products more creative and innovative

Results

Over 1M views

Over 4,000 comments

8,440 hours of exposure for the Marc Jacobs brands

YouTube creator stories: How Zoella brought the best out of her channel