How Disney delivers engaging experiences

Disney.com's SVP Mark Walker shares his thoughts on how Disney has stayed true to its core values in today's digital world. Walker discusses Disney's shifting audience groups, how video content is created and curated, and the ongoing impact of digital on existing business models. Moderated by Xavier Kochhar, CEO of Structured Data Intelligence.

We're constantly reaching out and extending to new platforms and media... while always keeping our eye on the ball of what's central to Disney — which is telling stories with heart.

 

— Mark Walker, Senior Vice President, Disney.com

In this edition of "Video in the Future", Xavier Kochhar, CEO, Structured Data Intelligence, speaks with Mark Walker, SVP, Disney.com about how they're leveraging online video to deliver engaging user experiences.
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