Planner Spotlight: How Jenny Smith Gets Inspired Beyond Data

April 2016

Jenny Smith, Head of Strategy & Planning at Maxus, is wary of predicting trends but reminds us that consumers are normal people and understanding real behaviour opens up a wealth of insight. Check out her must-reads, tips, tricks and the bookmarks that she uses in her search for creative inspiration.

Planner Spotlight: How Katie Mackay Gets Inspired Beyond Data