This week it's all about International Women's Day. People are turning to YouTube to seek out inspirational IWD content (over 4M videos and counting) while others are searching for answers
Here’s what the UK’s loving on YouTube this week.
#1 This week it's all about International Women's Day. People are turning to YouTube to seek out inspirational IWD content (over 4M videos and counting) while others are searching for answers. Google Search Trends show the world is searching for gender equality more than ever before. Watch this to celebrate these special moments (and the women who want to become Jedis).
#2 We heard about it at the Oscars and it left us pondering, what’s an ‘Inclusion Rider’? Before we turn to Search for that one, you can watch this video where Best Actress winner, Frances McDormand, explains all.
#3 Another Oscars headline-stealer, J-Law (for managing to climb over chairs without spilling a drop of wine. That girl’s got skill) explains how her alter-ego ‘Gail’ comes out after a drink. Maybe it’s Gail who’s got skill?
#4 Supercalifragilisticexpialidocious, Mary Poppins is returning to our screens after 54 years and here’s the trailer. One viewer commented: ‘Lin Manuel Miranda and Emily Blunt?! TAKE MY MONEY’ – excited much?
#5 In Apple's latest ad, we get swept up in mesmerising, rainbow scenes featuring the legendary FKA twigs dancing her way through. This 4-minute video guarantees smiles and maybe a little sway-along too.
YouTube Ads Global Leaderboard: IWD Special
In this special edition, we’re recognising the brands engaging women with empowering messages across the globe. LG India captivates us with the story of a young girl who dreams of becoming an astronaut, while Nike and Special K celebrate strong female athletes. According to Pixability, last year female empowerment was the #1 cause featured in increasingly popular purpose-driven advertising. Plus, the study reveals that cause-related ads drive higher views and engagement rates. Serious girl power.
Play our International Women’s Day trivia game
Learn more about inspiring female YouTube creators and empowering ads. Do you know which brand hit over 100M views with their heartwarming ad about a young girl with big career aspirations? Play Deja:View to find out more.