The holiday season is a mission-critical period for non-profit organizations to reach new supporters and drive donations. The decision to make a charitable donation requires careful consideration, and donors are increasingly turning to digital. In a recent study, we explored when and how people use the web to make these important decisions, and how non-profits can influence their path to donation.

November 2015


30% of advertisers who use Google Preferred are new to YouTube

— Peter Cory, Agency Sales Director, Google