The Keyword Planner is like a workshop for building your new and existing AdWords campaigns or generating new consumer insights.

March 2016

Download the tutorial PDF here.

With competition for digital space getting tougher by the day, shift the spotlight to your brand with the Keyword Planner. Once you&'ve found out what your customers are searching for, you can create campaigns based on their intent and lead consumers straight to your product or service.

The Keyword Planner helps you find the most effective keywords for a new campaign, or additional keywords to boost an existing one. You can search for keyword and ad groups ideas based on terms that are relevant to your product or service, your landing page or different product categories.

Then you can see how a list of keywords might perform, and even create a new keyword list by multiplying several lists together. The tool can also help you choose competitive bids and budgets to use with your campaigns.

For another steer on which keywords to use, check historical statistics such as search volume data. And for help planning your budget, get forecasts such as predicted clicks and estimated conversions, giving you an idea of how a list of keywords might perform for a given bid and budget.

To get your campaigns seen by more of the right people, use the Keyword Planner now.