In our quest to explore the value of audience signals in search marketing, we went behind the scenes and asked industry experts to share their views.

March 2015


Here's what we heard: audience insights enable advertisers to go beyond keywords and use other signals to inform their search marketing. They can make smarter bidding decisions and improve the message they're presenting to their audience, making search ads even more relevant and compelling. And of course, as search strategies become sharper, ads perform better.

Found this interesting? Explore the rest of our "Looking Beyond Keywords" collection, in which we explore the value of audience insights in search marketing.