Everyone knows seeing is believing. We wanted to let potential buyers see how the Samsung‚s 2013 Smart TV would look in their actual home through the use of augmented reality technology and their mobile device. It's a smart way to set up the Smart TV that you want in your space — before you buy.

Launch the campaign
Published
July 2013
Topics

The Story

Everyone knows seeing is believing. We wanted to let potential buyers see how the Samsung‚s 2013 Smart TV would look in their actual home through the use of augmented reality technology and their mobile device. It's a smart way to set up the Smart TV that you want in your space — before you buy.

Augmented reality technology allows the user to get a hyper-realistic vision of how different Smart TV models will fit in their personal spaces. The UI was designed for simple operation across multiple Android devices, providing clear visuals to let users immerse themselves in the experience. Social network plugins allow users to share their unique experiences with friends.

The Technology

  •  

    Mobile

    Android

  •  

    Social

    Twitter

    Facebook

  •  

    Web/Apps

    Augmented Reality

    Google Play

The Results

Users were thrilled with the ability to experience the wonder of augmented reality in a clean, concise format. With between 10,000 - 50,000 installations, users have given the application a rating of 4.8 out of 5 on Google Play. Not only does the app use cutting-edge technology, it successfully explains the features of Samsung‚s 2013 Smart TVs in a way everyone can understand and enjoy.

4.8

rating on Google Play (out of 5)

10-50K

Number of installs

1

Red Dot Communications Design Award

Launch Date 1 April 2013