Attitudes, the Audi Social Initiative, wanted to introduce its study of the Subconcious Driving. "How did I get here?" is the question that‚s been asked by 75% of Spanish drivers.

Launch the campaign
Published
March 2013
Topics

The Story

Attitudes, the Audi Social Initiative, wanted to introduce its study of the Subconcious Driving. "How did I get here?" is the question that‚s been asked by 75% of Spanish drivers.

The absence of knowledge about this phenomenon encouraged us to create an experiential communication campaign: a YouTube experience where the user can check the effects and consequences that subconscious driving has on our attention.

The Technology

The Results

We reached an audience of more than 33 million through articles, posts and comments in general press, motor magazines, websites and blogs. We had a media return of investment of more than 430.000 Euros, the brand exceeded 85% increase of presence and mentions in media.

33M+

people reached through articles, posts and comments in general press, motor magazines, websites and blogs

0.85

increase of presence and mentions in media

50

total hours spent on this project

Launch Date 3 September 2012