Ballantine's believes in the power of personal expression. Together with Workclub, they decided to innovate the T-shirt for the digital age. People can connect their T-shirt to their social networks, play music via iTunes and take pictures using a small, integrated digital camera. All thanks to the fact that tshirtOS connects to the internet using a built-in operating system controlled by a mobile app. The campaign to promote tshirtOS involves a series of films featuring people testing the product in London, Mexico City and Saão Paulo.

Launch the campaign
Published
November 2012
Topics

The Story

Ballantine's believes in the power of personal expression. Together with Workclub, they decided to innovate the T-shirt for the digital age. People can connect their T-shirt to their social networks, play music via iTunes and take pictures using a small, integrated digital camera. All thanks to the fact that tshirtOS connects to the internet using a built-in operating system controlled by a mobile app. The campaign to promote tshirtOS involves a series of films featuring people testing the product in London, Mexico City and Saão Paulo.

A T-shirt says something about who you are. Andy Sandoz, creative and innovation partner at Work Club comments: "The T-shirt was the status update before the status update existed. This season, we've upgraded it for the digital generation, a new way to express yourself, to leave an impression. This is something the Ballantine‚s brand is all about." So why not use the biggest LED screen they could get their hands on, attach a small brain to it and pair it with an iPhone? Why not make the T-shirt have the ability to express yourself constantly and differently depending on your mood and the situation.

The Technology

The Results

It‚s a brand-driven Kickstarter project that actively uses technology to innovate within a stale category. It‚s been picked up by all major tech blogs and monitoring social channels shows people have plenty of interest in buying one. It‚s currently being used extensively in presentations around the world as a showcase for the "Internet of things" and all that entails.

314

total cups of coffee drunk

15

team members working on this project

47

long distance calls

Launch Date 26 July 2012