Brightly are an electronic folk band based in Melbourne, Australia. When it came time to put together a film clip for their single, ‚Preflight Nerves‚, they realized they didn't have the budget. So lead singer Charlie Gleason, with the help of his friends, turned to web technologies, public domain footage and the Twitter API to build a real-time music video.

Launch the campaign
Published
May 2013
Topics

The Story

Brightly are an electronic folk band based in Melbourne, Australia. When it came time to put together a film clip for their single, ‚Preflight Nerves‚, they realized they didn't have the budget. So lead singer Charlie Gleason, with the help of his friends, turned to web technologies, public domain footage and the Twitter API to build a real-time music video.

The film clip started as a lyric video, but early on it was clear that the lyrics alone would not be enough to engage an audience. By leveraging the Twitter Search API, we were able to create a constantly changing, hackable experience that could grow and evolve over time. When a participant visits the site, it matches each lyric of the song with a tweet and animates them against the rhythm. For users on older browsers or mobile devices, we then fell back to a static video, hosted on YouTube, so anyone could still see the concept in action.

The Technology

The Results

The project continues to be a massive success. With a huge response online, the idea has inspired and involved viewers in numbers we would not have thought possible. Over time, participants began to hijack the song, tweeting messages wrapped in the lyrics, communicating with one another and spreading the word further. By retweeting every displayed tweet, we drew even more participants into the concept. It taught us that the music video is no longer static and that simple ideas, well executed, can take on a life of their own.

4

team members working on this project

50

total hours spent on this project

20K

tweets used

Launch Date 5 March 2013