In an effort to encourage people to discover, experiment and do more with Google products — specifically, Google Maps — we created Night Walk, a virtual walking tour of Marseille, France. In contrast to the usual self-guided daytime tours available on Street View, Night Walk lets users soak up the nocturnal sights and sounds of the city at its most enchanting evening hours. Visitors can navigate the streets of Marseille with the help of a local tour guide, Julie, and can stop at interactive hot spots along the way. Embedded videos (explanations of famous street art, for example) and stunning scenic panoramas lend a certain "je ne sais quoi" to the app.

Published
February 2015
Topics

The Story

In an effort to encourage people to discover, experiment and do more with Google products — specifically, Google Maps — we created Night Walk, a virtual walking tour of Marseille, France. In contrast to the usual self-guided daytime tours available on Street View, Night Walk lets users soak up the nocturnal sights and sounds of the city at its most enchanting evening hours. Visitors can navigate the streets of Marseille with the help of a local tour guide, Julie, and can stop at interactive hot spots along the way. Embedded videos (explanations of famous street art, for example) and stunning scenic panoramas lend a certain "je ne sais quoi" to the app.

Night Walk generated over 40 million social impressions and became a trending topic on Twitter in France during the first weekend after launch. A variety of press outlets, such as BuzzFeed, Engadget, Konbini and The Verge, covered the launch.

The Results

0.15

Bounce rate

2.5

Minute average visit time

2

Cannes Cyber Lion awards

Launch Date 3 April 2014