Few people are aware, but multinational oil companies are pillaging the arctic for profit. Greenpeace are working hard on changing this before it‚s too late. Instead of doing a standalone campaign, which would work for a few weeks and then wither, we combined forces with Greenpeace to build a platform for documenting activities in the Arctic. It's a balancing act between a lasting effort and the impact of a traditional campaign, mixed with the real-time dynamics and the massive reach of social.

Launch the campaign
Published
May 2013
Topics

The Story

Few people are aware, but multinational oil companies are pillaging the arctic for profit. Greenpeace are working hard on changing this before it‚s too late. Instead of doing a standalone campaign, which would work for a few weeks and then wither, we combined forces with Greenpeace to build a platform for documenting activities in the Arctic. It's a balancing act between a lasting effort and the impact of a traditional campaign, mixed with the real-time dynamics and the massive reach of social.

The whole idea for the site sprang from opportunities within different types of technology. The documentary effect of using maps, the dominance of social in the digital sphere and the cross-platform possibilities inherent in HTML were all parts of the puzzle. Our goal: combining them in a way that brought attention, not only to the site, but also to the message.

The Technology

The Results

The project itself is a win when users spread the message that carries it. The message is that the Arctic needs our attention and, right now, northern countries and oil companies are brokering defining decisions and deals. But the project is also a win when it brings a unique experience to the digital platform and moves an organization from doing standalone campaigns to building platforms that embrace the entirety of their digital ecosystem.

6

team members working on this project

10K

lines of code written

Launch Date 9 April 2013