The interactive Crack the Case adventure extends the global TV and print campaign to digital, allowing visitors to earn their Skyfall stripes and prove themselves super-spy material. Everyone wants to be Bond and this blockbuster of a digital experience puts you smack-bang in the middle of the action, picking up where the TVC tantalizingly stops. You're propelled in to a point-of-view interactive film with beautiful Bond-girl Severine as your personal minder. Impress her with your powers of diligent deduction and earn premium personalized content to share with your social circle.

Launch the campaign
Published
January 2013
Topics

The Story

The interactive Crack the Case adventure extends the global TV and print campaign to digital, allowing visitors to earn their Skyfall stripes and prove themselves super-spy material. Everyone wants to be Bond and this blockbuster of a digital experience puts you smack-bang in the middle of the action, picking up where the TVC tantalizingly stops. You're propelled in to a point-of-view interactive film with beautiful Bond-girl Severine as your personal minder. Impress her with your powers of diligent deduction and earn premium personalized content to share with your social circle.

When it comes to capturing the excitement of Bond on the small screen, the one word that comes up repeatedly is "seamless". For this project, that meant a seamless experience moving from film to interactive, seamless integration of high-end personalization based on a visitors social account and seamless loading to make sure the experience was optimized for a global roll-out. It also meant a large team had to work seamlessly across creative, design, film, post-production and development to allow for this to come together.

The Technology

The Results

The project was launched across regions, going live in more than 70 countries, and across platform, as part of Heineken.com, Facebook and as embedded content in media-opportunities around the world. We're not able to divulge numbers (if we did, we'd have to kill you...), but rest assured KPI's were hit across the board and the mixture of high-impact/low barrier to entry is held up as an example for new digital campaign across Heineken's many brands.

1532

total hours spent on this project

932

total cups of coffee drunk

23

team members working on this project

Launch Date 10 October 2012