We wanted to create a utility that IKEA customers could regularly use to help inspire them in their home. Swedish for "scrapbook", KLIPPBOK is an iPad app which gives users access to IKEA products all year round. A first of its kind for IKEA, KLIPPBOK gives home decoration enthusiasts a space to mix‚n‚match IKEA products to create ideas for their home. With easy-to-use design functionality, users can create collages, swatchbooks, roomsets and more. KLIPPBOK is whatever you make of it.

Launch the campaign
Published
January 2013
Topics

The Story

We wanted to create a utility that IKEA customers could regularly use to help inspire them in their home. Swedish for "scrapbook", KLIPPBOK is an iPad app which gives users access to IKEA products all year round. A first of its kind for IKEA, KLIPPBOK gives home decoration enthusiasts a space to mix‚n‚match IKEA products to create ideas for their home. With easy-to-use design functionality, users can create collages, swatchbooks, roomsets and more. KLIPPBOK is whatever you make of it.

The tactile and immediate nature of touchscreen devices really lends itself to being a freeform creative tool "_ a scrapbook, in this case. As many leisure pursuits move onto mobile devices, inspiration is no different. The portability allows people to engage whenever inspiration strikes: at home, on the bus to work or when they‚re on a break. It also means they can easily share ideas with family and friends.

The Technology

  •  

    Mobile

    Mobile Rich Media

  •  

    Search

    Google Search

  •  

    Social

    Facebook

    Pinterest

    Twitter

  •  

    Video

    YouTube

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    Web/Apps

    HTML5

    jQuery

    Adobe Flash CS6

    PHP

    MySQL

The Results

KLIPPBOK soared to the top of many iTunes lifestyle charts all over the world and is being used in over 100 countries to date, defining a universal need for such a tool that inspires people to try new ideas and experiment with decorating in their own home. We also have the ability to add more product ranges to support campaigns as demand increases meaning KLIPPBOK as a tool can only get bigger.

3

all nighters

14

team members working on this project

103

countries have downloaded KLIPPBOK

Launch Date 16 November 2012