The Range Rover L405 is one of the most innovative and capable luxury vehicles in the world. With this project, we set out to create the most advanced automotive app on the market and redefine the auto brochure. The experience puts the user in the driver‚s seat to ‚direct‚ their own journey and see what the vehicle can really do from any camera angle.

Launch the campaign
Published
July 2013
Topics

The Story

The Range Rover L405 is one of the most innovative and capable luxury vehicles in the world. With this project, we set out to create the most advanced automotive app on the market and redefine the auto brochure. The experience puts the user in the driver‚s seat to ‚direct‚ their own journey and see what the vehicle can really do from any camera angle.

The technology allows us to truly put the user in control of their own experience. Within the app, the user can switch at will between multiple video feeds that run simultaneously, an interactive map tells them where they are within the narrative, and secondary content is immersive and interactive. None of this could have been synced together seamlessly outside of an app.

The Results

This project completely re-imagined the traditional car brochure. It took a traditional and cinematic vehicle shoot and brought it to a new level with interactive and innovative audio/visual experience. There have been over 53,000 downloads so far and the next generation Range Rovers are sold out in the U.S. Market.

8

weeks from inception to execution

53K

downloads

20

Interactive Product Features

Launch Date 26 April 2013