Today‚s lifestyle makes it more and more difficult to rest: we wake up in a rush, live our days in a hurry and go to bed too late as well. Too many things to do, too much stress. In the digital era, people are always ON. And the quantity and quality of their rest is cut down to a minimum. Nescaf鐁 Galão Original is a ready-to-drink breakfast powder mix to which you add hot milk and get all the energy you need to start your day. But how can you make sure you‚re prepared for the day ahead? Well, it all starts the night before: go to bed early enough to get your eight hours of sleep.

Launch the campaign
Published
April 2013
Topics

The Story

Today‚s lifestyle makes it more and more difficult to rest: we wake up in a rush, live our days in a hurry and go to bed too late as well. Too many things to do, too much stress. In the digital era, people are always ON. And the quantity and quality of their rest is cut down to a minimum. Nescaf鐁 Galão Original is a ready-to-drink breakfast powder mix to which you add hot milk and get all the energy you need to start your day. But how can you make sure you‚re prepared for the day ahead? Well, it all starts the night before: go to bed early enough to get your eight hours of sleep.

Since our product is a breakfast drink, we decided to develop an alarm clock app. We created a character, the Nescafé Galão sachet, who wakes you up with the sound of your choice, local weather information and also interacts with the package through augmented reality. But there‚s a more basic feature: the alarm clock. This app not only wakes you up, but more importantly, it goes off eight hours before your set wake-up time. Because, if you really want to be prepared for the day ahead, you should have your eight hours of sleep! A mini-site and free sample request made sure the app was known by all.

The Technology

The Results

The alarm clock is as old as time. People have been using them for centuries: from waking up with the sound of a rooster to the tinkling of smartphones. We had mechanical alarm clocks and digital ones. What makes this app unique is that we reinvented this universal tool and gave it an essential yet simple new function: to go off when it‚s time to go to bed. Also, with augmented reality technology, people can interact with the Nescafé Galão Original package, enjoying a good user experience.

1

FWA Mobile of the Day award

100

Nescafé Galão Original cups drunk

244K

project impressions

Launch Date 16 January 2013