The overall campaign idea was "Choose your side," which is a bit of a ridiculous premise anyways because cookies and cream are both amazing, and no one should have to choose. So we wanted to play on the idea that you really can‚t lose either way.

Published
May 2013
Topics

The Story

The overall campaign idea was "Choose your side," which is a bit of a ridiculous premise anyways because cookies and cream are both amazing, and no one should have to choose. So we wanted to play on the idea that you really can‚t lose either way.

We were inspired by GIFs and other super-short-form content that gets shared so much on social sites. So we treated each of these videos as separate little GIF-esque experiences that hit you with a quick dose of entertainment and end quickly enough to leaving you wanting another.

The Technology

  •  

    Mobile

    Mobile

  •  

    Social

    Social Media

The Results

We always knew that this entire project hinged on the quality of the videos themselves. They had to each be funny and captivating enough to stand against other non-advertising videos people were watching everywhere else online. Luckily for us, the directors we collaborated with helped bring the quality and variety we needed to make this project exactly what we wanted it to be.

1743

Total hours spent on this project

63248

Gigabytes of data use

1

Really long semi truck

Launch Date 18 March 2013