Perrier believes that drinking water at a party is the best way to not miss a single thing. After all "_ when you are more aware, you experience more. Perrier Secret Place is an immersive digital experience that lets you live the ultimate party you've always dreamed of. Through a 90-minute film that works like a video game, users are invited to experience the perspective of 60 different characters "_ experiencing the party not just through one point of view, but 60 wild fantasies.

Launch the campaign
Published
May 2013
Topics

The Story

Perrier believes that drinking water at a party is the best way to not miss a single thing. After all "_ when you are more aware, you experience more. Perrier Secret Place is an immersive digital experience that lets you live the ultimate party you've always dreamed of. Through a 90-minute film that works like a video game, users are invited to experience the perspective of 60 different characters "_ experiencing the party not just through one point of view, but 60 wild fantasies.

Our goal was to give people the opportunity to live an experience they've only dreamed about. This idea is only possible thanks to the technology we have at our disposal today. The idea to switch between different points of view was a huge technical challenge. We had to write 60 different stories (2 months of writing) to allow users to switch back and forth through the 90-minute film.

The Technology

The Results

More than 12,000,000 lives were lived on the website. The average user experienced the perspective of six different characters.

Launch Date 2 April 2013