Tweet-a-Tweat encourages social media interaction. People who visit our office need to send a tweet to @tweetatweat to get a tasty gumball. The idea is to stimulate our brand by offering a real-world interaction through the use of social media.

Launch the campaign
Published
October 2012
Topics

The Story

Tweet-a-Tweat encourages social media interaction. People who visit our office need to send a tweet to @tweetatweat to get a tasty gumball. The idea is to stimulate our brand by offering a real-world interaction through the use of social media.

The technology behind Tweet-a-Tweat is Arduino + ThingSpeak. The Gumball Machine is from Beaver Vending and has an Arduino inside listening to the TweetControl App from ThingSpeak. TweetControl listens to the Twitter stream for keywords that trigger HTTP requests in real-time. The heavy lifting happens in the cloud so that the embedded Arduino only has to focus on moving servos and being ready for web requests.

The Technology

  •  

    Social

    Twitter

  •  

    Video

    YouTube

  •  

    Web/Apps

    ThingSpeak

    Arduino

The Results

Tweet-a-Tweet gained a lot of attention within the blogger community and on social media: http://www.mediabistro.com/alltwitter/gumball-machine-tweet_b27385, http://www.biobiochile.cl/2012/08/24/crean-maquina-de-dulces-2-0-solo-los-entrega-si-lo-solicitas-via-twitter.shtml.

80

total hours spent on this project

3

team members working on this project

200

lines of code written

Launch Date 26 June 2012