We wanted to find a way to invite, inspire and reward the top gamers on the PlayStation Network (PSN). Unfortunately, PSN Trophies are only valid bragging rights within the confines of the closed community of The PlayStation Network. "Bid For Greatness" created tangible value for PSN trophies that lives outside of the walls of PlayStation Network, celebrating the top gamers from all consoles through the first official use of the PSN API.

Launch the campaign
Published
August 2013
Topics

The Story

We wanted to find a way to invite, inspire and reward the top gamers on the PlayStation Network (PSN). Unfortunately, PSN Trophies are only valid bragging rights within the confines of the closed community of The PlayStation Network. "Bid For Greatness" created tangible value for PSN trophies that lives outside of the walls of PlayStation Network, celebrating the top gamers from all consoles through the first official use of the PSN API.

Tapping into the PlayStation Network's API was the primary technology innovation here. It allowed us to create an auction platform that made gold trophies count as our "currency". This opened up a brand new way to inspire and reward the top gamers with extremely rare, exclusive items from the Greatness Awaits brand film, which launched on YouTube a few weeks prior.

The Technology

The Results

"Bid For Greatness" created tangible value for gamers' accomplishments in the real world. Now that this platform is established, it can become an ongoing opportunity to engage and reward the PlayStation gamers. The platform received 500K page views in 15 days, reaching 150M earned media impressions.

500K

Pageviews in 15 days.

0.116666667

Average time spent on site.

150M

Earned media impressions.

Launch Date 16 July 2013