People often get bored with their workouts. Variety is key to long-term fitness, so to keep the fitness audience challenged and engaged, we wanted to create a service that would help them diversify their workouts. Reebok Fitness is a free app that creates customized workout programs for its users based on their favorite fitness activities. The program guides users from start to finish by providing expert instruction from some of the world's leading experts.

Launch the campaign
Published
May 2013
Topics

The Story

People often get bored with their workouts. Variety is key to long-term fitness, so to keep the fitness audience challenged and engaged, we wanted to create a service that would help them diversify their workouts. Reebok Fitness is a free app that creates customized workout programs for its users based on their favorite fitness activities. The program guides users from start to finish by providing expert instruction from some of the world's leading experts.

Since mobile is an increasingly accessible platform, more and more consumers have access to devices capable of accessing all forms of content. To take advantage, we utilized mobile device features such as reminder notifications, calendar scheduling, instructional videos and tutorials to create an app that provides consumers with the tools to meet their fitness goals. Anytime. Anywhere.

The Technology

The Results

After being released across several countries, including the US, UK, France, Italy, Russia, and Mexico, the Reebok Fitness App has had 45,000 downloads to date. With over 1000 hours of instructional videos watched, Reebok Fitness has surely exposed users to new activities to help them achieve their fitness goals.

1000

hours of videos watched

45000

downloads to date

Launch Date 26 February 2013