In 2011, Target hired Huge to reimagine Wedding campaigns. With "Be yourself, together. That‚s Love." Huge designed a campaign to get all types of couples excited about creating registries that reflect their unique partnerships. The campaign launched in April 2012 across the web, mobile, social, and print and reinforced the range of product available at Target from brand names to unique gifts like grills and camping equipment. Huge also created a powerful digital experience to replace the traditionally printed catalog, combining the inspirational elements of print with the utility of the web.

Launch the campaign
Published
August 2012
Topics

The Story

In 2011, Target hired Huge to reimagine Wedding campaigns. With "Be yourself, together. That‚s Love." Huge designed a campaign to get all types of couples excited about creating registries that reflect their unique partnerships. The campaign launched in April 2012 across the web, mobile, social, and print and reinforced the range of product available at Target from brand names to unique gifts like grills and camping equipment. Huge also created a powerful digital experience to replace the traditionally printed catalog, combining the inspirational elements of print with the utility of the web.

For the 2012 Wedding campaign, Huge collaborated with renowned lifestyle and product photographers to bring six unique couples to life alongside Target product available through Target registries. The photography was utilized in both the campaign material and the digital wedding catalog, which combined stunning images with editorially curated products. The campaign experience allows perspective registrants to discover content and begin building their registry simply by ‚hearting‚ items they like throughout the catalog.

The Technology

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    Mobile

    iPhone

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    Social

    Facebook

The Results

Previously caught between Walmart on one end and Amazon.com on the other, Target‚s investment in its own digital platform allows Target to own its relationships with users and market to them in creative new ways, exemplified by the 2012 Wedding registry campaign. By combining inspirational marketing with experiences that meet the needs of its guests across multiple platforms, Target has begun to differentiate itself online by delighting users.

Launch Date 1 April 2012