Topman customers were increasingly expressing interest in setting up sessions with private stylists and getting real-time fashion advice from the comfort of their own homes. The challenge the brand faced was providing the same level of service online that it offered in-store. Staffed by a team of fashion experts, Topman launched its Personal Shopping programme to simplify the shopping experience and bring the latest trends to its customers, thereby offering them a more tailored experience.

With Personal Shopping, interested customers can book a video chat via the website or app. They can flag their favourite Topman styles and trends before their appointments to help the stylists provide them with a more personalised service. After the appointment, customers will be re-directed to the Topman site where they can purchase the items that they selected, just like any typical online transaction.

Launch the campaign
Published
February 2015
Topics

The Story

Topman customers were increasingly expressing interest in setting up sessions with private stylists and getting real-time fashion advice from the comfort of their own homes. The challenge the brand faced was providing the same level of service online that it offered in-store. Staffed by a team of fashion experts, Topman launched its Personal Shopping programme to simplify the shopping experience and bring the latest trends to its customers, thereby offering them a more tailored experience.

With Personal Shopping, interested customers can book a video chat via the website or app. They can flag their favourite Topman styles and trends before their appointments to help the stylists provide them with a more personalised service. After the appointment, customers will be re-directed to the Topman site where they can purchase the items that they selected, just like any typical online transaction.

Topman used animated GIFs on its Google+ page to introduce the stylists. It also hosted a live Hangout with radio and television presenter Nick Grimshaw and the personal shopping team to coincide with the launch. Topman's Google+ community continues to share the brand's news and fashion trends to keep its customers up on the latest.

The Technology

The Results

200K

New Google+ followers

Launch Date 1 October 2014