When you hear the ‚Pop‚ you think of Grolsch beer. We were asked to extend this story by taking people on ‚The Quest for the Perfect Pop‚. The aim of the quest is to create awareness and showcase the iconic swingtop bottle in an interesting and engaging way, and we invited people to join the quest by submitting their own swingtop tales via #swingtopstories.

Launch the campaign
Published
July 2013
Topics

The Story

When you hear the ‚Pop‚ you think of Grolsch beer. We were asked to extend this story by taking people on ‚The Quest for the Perfect Pop‚. The aim of the quest is to create awareness and showcase the iconic swingtop bottle in an interesting and engaging way, and we invited people to join the quest by submitting their own swingtop tales via #swingtopstories.

The key challenge was to tell our story to Grolsch fans in an elegant and efficient way regardless of the device they viewed it on. We brought the video as far forward as possible in the design in order to give it the emphasis it needed to set the scene, and we then made sure that our interactive challenges were playable on all formats.

The Technology

The Results

It gave Grolsch a clear and iconic brand story to tell successfully across all their global markets.

5K

on-site video plays

25K

on-site game plays

15K

unique visits

Launch Date 31 May 2013