In 2010, Buzzman launched for an interactive YouTube campaign for TippEx, the European leader in correction products, which allowed the user to "white and rewrite" the video‚s title in order to influence the story. For the second season, we wanted to go ever further into the concept of interactivity. Our heroes, the Hunter and the Bear, had previously asked you to rewrite their story. Now they‚re giving you the power to rewrite history.

Launch the campaign
Published
September 2012
Topics

The Story

In 2010, Buzzman launched for an interactive YouTube campaign for TippEx, the European leader in correction products, which allowed the user to "white and rewrite" the video‚s title in order to influence the story. For the second season, we wanted to go ever further into the concept of interactivity. Our heroes, the Hunter and the Bear, had previously asked you to rewrite their story. Now they‚re giving you the power to rewrite history.

By typing in a year into the video‚s title, people could transport the Hunter and the Bear through history to experience 45 different scenes. We wanted to give people a complete sense of freedom and a huge amount of fun, allowing them to interact not only with the video but with the complete YouTube page, which we transformed into a new interactive platform.. Our heroes could establish a real relationship with their fans via Facebook and social media dedicated to them and the brand.

The Technology

  •  

    Social

    Facebook

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    Video

    YouTube

The Results

We received a massive worldwide PR coverage for the launching of the campaign (mashable, creativity online, Ad Age...). There were more than 250,000 shares on Facebook and up to one tweet per second on the campaign during the first 24 hours. More than one million people took part to the experience during the first day and the intro video has been ranked the second most viewed digital commercial in the world during the first week of the launching (viral video chart data), contributing to the massive worldwide success of the campaign. It also won two Bronze Lions in cyber category of the Cannes Advertising Festival.

15

team members working on this project

1

birthday cake slaughtered for the "year 1789" scene

0.15

of TippEx sales increase in Europe in 2012

Launch Date 12 April 2012