TNT‚s tagline is ‚We Know Drama‚ and their brand promise is ‚TV worth talking about‚. Our assignment was to make a launch campaign worth talking about.

Launch the campaign
Published
March 2013
Topics

The Story

TNT‚s tagline is ‚We Know Drama‚ and their brand promise is ‚TV worth talking about‚. Our assignment was to make a launch campaign worth talking about.

The only technology we used was YouTube "_ it allows for making longer format video‚s than the regular 30 seconds you usually get on TV, but more importantly it allows people to share content easily.

The Technology

The Results

The video has become the second most shared commercial of all time, shared by more than 4.5 million people, viewed more than 47 million times on YouTube alone.

1

day of shooting

10M

views in the first 48 hours

6

spoofs including a LEGO parody

Launch Date 11 April 2012