The Tour de France is celebrating its 100th edition this year with a special route from Corsica to Les Champs-Elysées, giving people around the world the chance to admire beautiful sights as well as amazing athletic feats. The challenge was to create a digital experience that combines Google tools and platforms to promote this amazing race.

Launch the campaign
Published
August 2013
Topics

The Story

The Tour de France is celebrating its 100th edition this year with a special route from Corsica to Les Champs-Elysées, giving people around the world the chance to admire beautiful sights as well as amazing athletic feats. The challenge was to create a digital experience that combines Google tools and platforms to promote this amazing race.

The Your Tour experience allows you to discover the main stages of the 100th edition of the Tour de France through Google Products. Each scroll lets you explore the roads of the Tour, taking you through content from Google Maps, Google Maps Street View, YouTube and Google+. To make you feel the thrill, emotions and competitiveness of the Tour de France, this novel and immersive experience uses HTML5, CSS3, and JavaScript.

The Technology

The Results

We wanted to create a new interactive experience that lets you feel what it‚s like to pedal alongside the greats. Visitors from more than 112 countries experience the site, spending an average of six minutes with the content.

6

Minutes average time spent

112

different countries participating

10M

Approximate miles traveled

Launch Date 1 July 2013