As any chocoholic will tell you, Easter is one of the most important fixtures in the confectionary calendar. That fact of course isn't lost on Cadbury, an undisputed giant in the chocolate world. To stand out from the competition, Cadbury launched an exclusive campaign on Google+, harnessing all the features not available on any other social media platform.


  • Generate brand engagement around critical Easter period


  • Created Cadbury Kitchen Community
  • Launched #CremeEggBake campaign
  • Conducted Hangout on Air with celebrity chef Eric Lanlard
  • Promoted using new interactive social ad format +Posts
  • Curated photo album of recipe submissions
  • Stimulated excitement through Auto Awesome call-out videos


  • 3 million organic views, 36,000 engagements on G+
  • 3,000 comments, 5,000 shares and 28,000 +1s
  • Over 25,000 Auto Awesome video views
  • 2.5% engagement rate from +Post Ads campaign
April 2014