This case study reveals how YouTube homepage ads helped bring Renault's "Va Va Voom" slogan to life. In a homepage buy that ran on three consecutive Mondays, YouTube ads achieved a combined reach of 7.6% of the online population — adding 3.5% to that of TV results.

Goals

  • Renault wanted to revive its "Va Va Voom" campaign

Approach

  • They ran three YouTube homepage ads on three consecutive Mondays in March 2011

Results

  • The three homepage ads had a combined reach of 7.6% of the online population]
  • The campaign delivered an incremental reach of 3.5% of the top TV campaign
  • 47% of those reached by the ads did not have any contact with the TV campaign
Published
May 2011
Topics

Renault ran three YouTube homepage ads on three consecutive Mondays in March 2011 to revive its 'Va Va Voom' slogan. We worked with GFK to quantify the success of the campaign:

  • The three homepage ads had a combined reach of 7.6% of the online population
  • The campaign delivered an incremental reach of 3.5% of the top TV campaign
  • 47% of those reached by the ads did not have any contact with the TV campaign

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