• Increase CrossClimate product awareness Drive traffic to the website
  • Drive traffic to the website


  • Programmatic activation through a unified platform
  • Performed analysis to understand where traffic is coming from
  • Up weighted mobile presence


  • 70% of reach on YouTube masthead based on mobile
  • Rich media formats drove 189% of extra visits through mobile
October 2015
What's interesting with the Crossclimate campaign is actually it was initially more of a desktop approach than a mobile approach, but because of the Double Click tools we were testing, we very early on saw the potential of mobile, and started shifting our Euros to mobile.

- Axel Dumont, Managing Director at MEC France