A classified search engine for property, jobs, cars, products and holiday rentals, Trovit launched in 2006 and is now present in 45 countries across five continents. The 100% digital company needed to address consumers' rapid shift from desktop to mobile. With mobile accounting for over 50% of total traffic in some countries, improving the revenue from advertising on Trovit's mobile properties became a key focus.


  • Keep pace with consumers’ shift to mobile
  • Effectively monetise mobile properties
  • Maximise advertising yield


  • Adopted DoubleClick for Publishers and DoubleClick AdExchange
  • Implemented Native Ads on DoubleClick in mobile apps in two countries
  • Expanded to eight countries based on positive results


  • Improvement in user experience
  • Increase of CPMs by up to 120% in the US and UK (and growing!)
  • Net revenues growth by 100%
October 2015
There were a lot of solutions we could have chosen. We decided to use Native Ads on DoubleClick to improve customer experience, and we've stuck with it because of the results they deliver.

-Juan Ramen Diaz, Mobile Product Manager, Trovit