Three wanted to address their brand consideration and came up with an ad that rocked their brand metrics to a record high. The ad was aired over one weekend followed up by a 'media take over' day which included a combination of Masthead, Trueview, Mobile and GDN. The real brand love came from The Pony Mixer, a custom YouTube gadget to help deepen the engagement with the audience by allowing personalised Ponies to be made and shared via social channels.


  • 7M views 1.5M personalised ponies were generated and shared 27% brand uplift
September 2013
We start now to think digital first then we work out how traditional mediums can help us. YouTube is going to be massive for us moving forward

— Margaret Burke, Communications and Brand Director, Three