Conde Nast wanted to automate manual processes in order to have more time for strategy and analysis. With support from MediaCom, they adopted a new approach based around programmatic guaranteed, which eliminated the need to exchange endless emails, invoices and documents with clients. "It's exactly what a publisher like us needs in a digital environment that is always more and more demanding," explains Conde Nast's Elia Blei.
- Deliver very high quality inventory to advertisers
- Minimise time spent on administrative tasks Improve operational efficiency
- Improve operational efficiency
- Launched programmatic guaranteed
- Automated procedures
- Reduced manual operations, trafficking and invoicing
- Freed up valuable time to spend on strategy and data analysis
- January 2016
Programmatic guaranteed is a huge game-changer for clients, for publishers and for agencies.
-Elia Blei, Commercial Director Digital and Large Markets, Cond_ Nast