Conde Nast wanted to automate manual processes in order to have more time for strategy and analysis. With support from MediaCom, they adopted a new approach based around programmatic guaranteed, which eliminated the need to exchange endless emails, invoices and documents with clients. "It's exactly what a publisher like us needs in a digital environment that is always more and more demanding," explains Conde Nast's Elia Blei.


  • Deliver very high quality inventory to advertisers
  • Minimise time spent on administrative tasks Improve operational efficiency
  • Improve operational efficiency


  • Launched programmatic guaranteed
  • Automated procedures


  • Reduced manual operations, trafficking and invoicing
  • Freed up valuable time to spend on strategy and data analysis
January 2016


Programmatic guaranteed is a huge game-changer for clients, for publishers and for agencies.

-Elia Blei, Commercial Director Digital and Large Markets, Cond_ Nast