Goals

  • Reach new readers on mobile
  • Maximise global content distribution

Approach

  • Increased the volume of content provided on the platform by expanding the offering to Sports, Culture, Lifestyle
  • Incorporated high res images in article
  • Added embedded mp4 videos to article RSS feeds
  • Integrated with DoubleClick For Publishers and Adx to monetise across the platform

Results

  • Over one million monthly readers
  • Audience up by 78%
  • Reach up by 71%
  • Brand visibility up by 90%
Published
March 2017
Topics

When The Telegraph wanted to reach new audience on mobile, the UK broadsheet newspaper partnered with Google Play Newsstand, a content distribution channel with particular strength on mobile. With its easy implementation RSS feed based model and growing global audience, Google Play Newsstand proved a perfect fit for The Telegraph. Together they extended the volume of content The Telegraph published to the Play Newsstand platform by adding culture, sports and lifestyle related articles and videos. The Telegraph then drove reach among relevant readers using Play Newsstand to access the brand’s content. The result: over 1 million monthly readers, increased brand visibility and reach grew tremendously.


“We found Google Play Newsstand to be a great addition to our product portfolio. It’s helped us grow audience, it’s helped us grow our monetisation strategy, so get involved !”
Paul de la Nougerede, Commercial Product Director, The Telegraph

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