A fully integrated tour operator and the market leader in travel in the Netherlands, TUI embraces online as a key channel for connecting with consumers. The company aims to improve its marketing every day, and so for its summer campaign the brand decided to use DoubleClick Digital Marketing. The move enabled closer coordination between branding and performance than ever before, and allowed TUI to harness data to drive relevance in its messaging.


  • Improve marketing every day
  • Leverage storytelling strategy in marketing activities


  • Embraced DoubleClick Digital Marketing
  • Built audience lists to effectively target messaging
  • Coordinated YouTube and display campaigns to create ongoing conversation


  • Gained transparent view of data Improved operational efficiency through use of single platform
  • Increased post-click conversions by over 50%
May 2015