As Norway's biggest commercial TV channel and one of the country's largest websites, TV2 wanted to gain greater predictability in terms of sales of the brand's extensive premium inventory. Programmatic Guaranteed from DoubleClick offered the answer. By using this new deal type, advertising clients can access guaranteed inventory on high-impact formats, while TV2 can achieve higher CPMs.

Goals

  • Monetise premium content
  • Achieve guaranteed delivery and rate in terms of volume
  • Gain predictability in sales

Approach

  • Adopted Programmatic Guaranteed, a new deal type allowing advertisers to access guaranteed inventory on high-impact formats

Results

  • Higher CPMs than standard campaigns
  • Greater brand safety and control over placements for advertisers
Published
January 2016
Topics

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We will definitely continue to use Programmatic Guaranteed in future campaigns and our hope is that Programmatic Guaranteed will be the standard in the market.

-Jrgen Dnnum, Sales Director, TV2