Cond_ Nast wanted to offer its advertising clients programmatic access to inventory, maintain a premium look and feel and deliver more native, creative and custom solutions to both new and existing customers. Adopting DoubleClick Ad Exchange gave Cond_ Nast the ability to segment premium placements, develop private marketplaces, gain exposure to new clients, expand available inventory and drive revenue.


  • Expand from traditional print publishing into a multi-platform proposition
  • Offer programmatic access to inventory, including native, mobile and custom solutions
  • Maintain premium look and feel at all times


  • Integrated DoubleClick Ad Exchange with DoubleClick For Publisher's ad server
  • Segmented inventory and established private marketplaces
  • Coordinated with sales team to represent all platform and brand inventory programmatically


  • 800% increase in revenue (52% of which came from private marketplace deals)
  • 21% growth in mobile inventory
  • Of top 50 clients, 60% were new clients
May 2015
Increasingly our premium clients want to access our inventory programmatically.

Will Harris, Head of Digital, Cond_ Nast Publications