Cannes Lions Festival of Creativity 2016

Cannes Lions Festival of Creativity 2016

2016's Cannes Lions Festival of Creativity got underway in true style with YouTube hosting an exciting week of activities and talks in the Palais and the YouTube Beach We've curated a selection of the best talks and debates from the festival, including how Virtual Reality can help storytellers around the world connect with their audiences and discuss how creativity and bold experimentation fuels a revolution in content and culture.

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How YouTube is making VR accessible

Meet Aaron Luber, Head of YouTube VR Partnerships, and learn more about how YouTube is enabling partners and helping to democratise virtual reality video content creation and consumption for both creators and viewers, ensuring there is always something new and exciting to watch in VR.

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How YouTube and Influencers changed production

It’s no secret that brands and agencies are tasked to produce more content, for more platforms, with greater innovation, at a faster pace than ever before. Google’s Cecelia Wogan-Silva gathers together four leading lights from the world of contemporary brand storytelling for a closer look at how YouTube and influencer marketing have changed their craft.

Digital & Agency Partnerships

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Using Creative and Technology to tackle social challenges

Hear how Google's Creative Lab in London make it their mission to use digital technology to address some of our biggest social challenges, such as building an installation at the United Nations that connects disadvantaged youth from all over the globe to their world leaders to the Refugee info hub. Speaker: • Steve Vranakis, Executive Creative Director, Google Creative Lab

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Is data driving creativity?

Is data really driving creativity? Or is it limiting the creative impulse, imaginations and possibilities of our brands today? A while back, ‘ad land’ used to be much simpler, with data access, media choice and teams working in close proximity. The conversation now rages around poets and quants and to what extent ‘the machine’ [data & tech] is leading, guiding or diminishing our collective magic, in other words, our creative output. Speakers: • Nick Vale, Global Head of Planning, Maxus • Seth Barron, Head of Creative Partnerships, Google • Suzanne Cole, EVP Media, Universal Studios • Dimitri Maex, President, Ogilvy One New York