Research & data

Research & data

Understand the shifts in consumer behaviours, needs, and beliefs that will help you unlock fresh insights to drive your business.

Perspective
Perspective

What 2.7M YouTube ads reveal about gender bias in marketing

United Kingdom Article
Article

The 5 principles for making unskippable video ads

Infographic
Infographic

Holiday retail trends: 5 ways to engage consumers during the festive season and into 2020

United Kingdom Article
Article

How millennials shop at Christmas and why marketers should take note

Article
Article

3 ways to help gifters and giftees during the Christmas season on YouTube

Article
Article

10 data points that will make you rethink your Christmas shopping campaign

Article
Article

YouTube viewers are going green. Here are 3 things that marketers need to know