Consumer Insights

Understand how shifts in consumer behaviours, needs, and beliefs can inspire powerful insights that drive your business.

Global Perspective
Consumers around the world are embracing localism.
Perspective

How localism is driving brand engagement with consumers across the globe

Article
Why marketers’ picture of seniors is getting old
Article

Why marketers’ picture of seniors is getting old

Global Article
An illustrated image of a white woman in a wheelchair, with an iPad in her hands and dressed in a ‘cottagecore’ style of clothing, alongside a Black woman with a mobile phone in her hand and dressed in ‘dark academia’ style. Behind them is an illustration
Article

Here’s what Gen Z is watching on YouTube — and why marketers should care

Global Article
What search trends mean for travel marketers today
Article

What search trends mean for travel marketers today

Global Article
A person is protected by a closed padlock
Article

How publishers can invest in a privacy-forward future now

Perspective
1686_thumbnail_Resolutions-all-marketers-should-make.jpg
Perspective

Three measurement resolutions all marketers should make for 2020

United Kingdom Article
20 Search trends to help inform your 2020 marketing strategies
Article

20 Search trends to help inform your 2020 marketing strategies

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