Consumer Insights

Understand how shifts in consumer behaviours, needs, and beliefs can inspire powerful insights that drive your business.

Global Article
Unlocking growth: Why U.K. retailers should think globally this festive season- Thumbnail
Article

Unlocking growth: Why U.K. retailers should think globally this festive season

Global Article
A white woman with long dark hair, wearing a face mask and surrounded by luggage, uses a life-sized mobile phone to access her boarding pass for air travel.
Article

Holiday travel will look different this year. Here’s how marketers can be ready

Global Article
A nonbinary person of color wearing a white tank top and long shorts interacts with a life-size globe, as they search for sustainable products and services.
Article

3 surprising ways people prioritise sustainability in the wake of the pandemic

Europe, Middle East & Africa Article
Ein illustriertes GIF-Bild eines Abreißkalenders, auf dem die Einkaufstrends für das diesjährige Weihnachtsgeschäft dargestellt werden: eine schwarze Frau, die eine Gesichtsmaske trägt, während sie bereits im Juni Weihnachtseinkäufe tätigt, ein weißer Man
Article

3 early holiday shopping trends for the 2021 festive season

Global Perspective
Consumers around the world are embracing localism.
Perspective

How localism is driving brand engagement with consumers across the globe

Article
Why marketers’ picture of seniors is getting old
Article

Why marketers’ picture of seniors is getting old

Global Article
An illustrated image of a white woman in a wheelchair, with an iPad in her hands and dressed in a ‘cottagecore’ style of clothing, alongside a Black woman with a mobile phone in her hand and dressed in ‘dark academia’ style. Behind them is an illustration
Article

Here’s what Gen Z is watching on YouTube — and why marketers should care

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