Connecting with Gen C on YouTube


YouTube has become Gen C's preferred video destination. According to our research with Ipsos MediaCT and TNS, 75% of Gen C consumers agree that YouTube is the first place they go when looking for online videos. But what exactly are they watching? And when and how are they watching it around the world? Here we present the top genres on YouTube across the globe as well as when and why Gen C consumers are tuning in.

Experiments in video - Changing habits and behaviours