Adam Cooper

Adam Cooper

Global Insights Lead Google

Sources (13)

1 Google Europeansmartphone survey, 2017 (base: consumers who purchased a smartphone in the last 12 months, n = 4,012).

2 Google European smartphone survey, 2017 (base: consumers who purchased a smartphone in the last 12 months, n = 3,106)

3 Google European smartphone survey, 2017 (base: consumers who purchased a smartphone in the last 12 months, n = 4,012).

4 Purchased/Google, "The Smarter Phone Shopper", UK, 2017 (n = 1,906 visits to brand and retailer websites, of which 510 visits to brand websites and 1,396 visits to reseller websites).

5 Google European smartphone survey, 2017 (base: consumers who purchased a smartphone in the last 12 months and visited a brand website, n = 2,007). 

6 Purchased/Google, "The Smarter Phone Shopper", UK, 2017 (n = 603 shoppers) 

7 Google European smartphone survey, 2017 (base: consumers who purchased a smartphone in the last 12 months and visited a brand website, n = 2,007). 

8. Purchased/Google, "The Smarter Phone Shopper", UK, 2017 (n = 81 purchasers). 

9. Traqline, US, Q3 2017- Q2 2018 (n = 61,293 mobile phone purchasers). 

10. Assuming average smartphone selling price of €394 (IDC average for France, Germany, Spain and the UK in 2017).

11. Google European smartphone survey, 2017 (base: consumers who bought a smartphone in the last 12 months, n = 3,461)

12. Assuming average device cost of €394 (IDC average for France, Germany, Spain and the UK in 2017), device replacement cycle of 2 years and 10% discount rate.

13. Purchased/Google, "The Smarter Phone Shopper", UK, 2017 (n = 597 shoppers).