Ruth Ballet.jpg

Ruth Ballett

Retail Lead Google EMEA Marketing

1,2,3,4,8 Google / Ipsos, Global Retail Study, Feb 2019. Base: Total sample (n=526) Great Britain (UK) online 18+ who shopped in the last week. Countries included: AR, AU, BR, CA, CN, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, GB, US, AE, VN

5 Google / Ipsos, Global Retail Study, Feb 2019. Base: Total sample (n=14206) Global (excl. China) online 18+ who shopped in the last week. Countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, GB, US, AE, VN

6 Google / Ipsos, Global Retail Study, Feb 2019. Base: Total sample (n=7882) EMEA online 18+ who shopped in the last week. Countries included: AR, AU, BR, CA, CN, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, GB, US, AE, VN

7 Google Data, Feb – May 2018. Based on A/B traffic split for 50 advertisers with Smart Shopping campaigns spend >$4k and comparable spend is within 50%