You are reading part 5 of the 5-part retail guide. Jump to Reach cautious customers who have a new set of values, Capture brand awareness and consideration during moments of discovery, Stand out online to maximise your profits, or Expand omnichannel sales.
84% of holiday shoppers in the UK said they used Google to help with their shopping.1
With people shopping for holiday gifts much earlier in the year, brands must adjust when and where they deploy their holiday campaigns to ensure consumer engagement before, during, and even after the holiday season.
At this stage, connecting with customers both online and offline is crucial. On average, 37% of holiday shoppers in the UK agreed that holiday shopping was easier because they were able to shop both online and in-store.7 And, after shipping cutoffs, more shoppers rely on nearby stores to get what they need, which is why it’s important to showcase your physical locations and product offerings.
High-intent shopper marketing tips
- Show customers you can get them what they need in time by setting up free and fast shipping options or giving them the option to buy online and pickup in-store.
- Reengage customers who have your app installed by creating an App campaign for engagement.
- Reach local shoppers at scale with Performance Max for store goals8 and share store details like your hours, pickup options, and more. In addition, promote your in-store inventory to shoppers searching on Google with Local inventory ads.