Meet the new wireline shopper

August 2013

Digital-savvy shoppers are taking a new path to purchasing home internet, phone and pay TV. They are thinking longer and harder about which services they buy, using digital to shape their decisions. Mobile, video and search are helping them discover new brands. And many are turning to the web for customer service post-purchase. See the stats in this infographic, based on a study Google conducted with Millward Brown.

How people decide what to buy lies in the “messy middle” of the purchase journey