Programmatic Marketing: Reaching Consumers at Scale

March 2015

Brands have begun to embrace programmatic digital advertising as it allows them to reach consumers at scale with contextually relevant and personal messaging. Programmatic ad buying presents a unique opportunity to engage more personally and earn consumer love, trust and loyalty. The challenge for brands is how best to use these tools to make a real connection with consumers.

How people decide what to buy lies in the “messy middle” of the purchase journey